Sprout Foods Introduces Organic SMASH Fruit, Vegetable and Super Grain Pouch Snacks

Sprout Foods introduced Sprout Organic SMASH, a pureed squeezable pouch snack for kids.

Sprout Organic SMASH comes in a box of four individual 3.2 ounce easy-serve pouches and is available in two unique blends that offer broad flavor variety and nutritional benefits. The new flavors include  Amazin' Apple Raisin, Tropical Twist, Berry Blast and Banana Berry.

"Millennial moms are seeking healthy, organic snacking options for their children, and are currently limited in their wholesome, organic options," says Rick Klauser, Sprout CEO. "SMASH is reinventing the category. Most squeezable snacks are apple-based and many contain sugars, concentrates, fillers, and artificial ingredients.  SMASH is organic, made with non-GMO ingredients and include a variety of fruits, vegetables and whole grains.  We provide the nutrition and convenience that Moms are looking for while offering great-tasting flavors in a fun squeezable pouch that kids will love."

To reinforce their commitment to transparency in labeling and ingredients, Sprout has added an honesty pledge to their packaging.

"We know that it's not always easy getting kids to eat their vegetables," says Sunita Adams, Sprout vice president of marketing. "Our fruit and vegetable varieties contain 25 percent whole vegetables per pouch! Kids love the naturally sweet fruit flavors and Moms feel good knowing that their kids are eating a healthy snack made from real, honest, and pure ingredients.  SMASH is perfect in the lunchbox or backpack of kids who are on-the-go."

Sunita Adams continues, "We want consumers to know exactly what they are getting when they choose Sprout products. We make it easy for parents to see and understand the variety of pure ingredients we use in our recipes by listing the percentages of whole fruits, vegetables, and grains that go into the product."

The launch of SMASH follows Sprout's recent 15-item baby and toddler food line expansion and advances Sprout's position as the lifetime organic journey brand that Moms choose for wholesome, all-family nutrition.