Stop & Shop Makes Healthy Eating Affordable and Simple

(QUINCY, MASS.) 2010 - A healthy diet is a key ingredient to overall wellness.  According to a Nielson study released earlier this month, most shoppers are buying foods that are good for their waistlines and wallets.* Stop & Shop offers an array of programs to help its customers choose healthy and affordable eating options - whether it's kid-friendly checkout lanes; in-store tours to teach children about healthy eating; or labeling more than 5,000 on-shelf items with its Healthy Ideas symbol.  

Stop & Shop was also recognized by the Produce for Better Health Foundation (PBH) for its support for "Fruits & Veggies - More Matters®", which encourages healthy diets through increased fruit and vegetable consumption.  Andrea Astrachan, Stop & Shop's Consumer Advisor, accepted the award for achieving Role Model status at the Foundation's Board of Trustees Meeting in San Francisco on April 10.

"People want to eat better, but are sometimes conflicted by different messages about what foods they should eat for optimal health," said Astrachan, "but in this case, the message is agreed upon and simple - regardless of how many fruits and vegetables you normally consume, you can still benefit from adding more to your diet."

Here are some innovative ways Stop & Shop helps customers make healthy dietary choices:

"Stop & Shop is a recognized leader in responding to the health and nutrition needs of consumers," said Dr. Elizabeth Pivonka, PBH President & CEO.  "Their commitment to increasing awareness of the health benefits of fruits and vegetables, and helping consumers turn that awareness into action sets a high standard within the supermarket industry which plays a critical role in supporting the "Fruits & Veggies-More Matters" message."