Target adds to curated wellness brand collection

Target Corp. on Friday announced it would nearly double the number of items in its handpicked “Made to Matter” collection of branded wellness products available exclusively at Target stores.

Target, which launched the “Made to Matter” collection with 17 brands a year ago, is expanding the selection to 31 brands. It said it expects the collection to generate sales of $1 billion this year.

“Simply put: What matters to our guests, matters to us,” Kathee Tesija, chief merchandising and supply chain officer of Target, said in a release. “We know our guests are looking for better-for-you and better-for-the-world products, and our research shows that they seek authenticity and transparency from the brands they buy. Made to Matter has proven to be incredibly successful, telling us that our guests love our approach, which is all about catering to their evolving wants and needs in a way only Target can do.”

Priced from $1.25 to $49.99, a handful of the new and exclusive products has already set in stores and more will continue to roll out through April, July and September.