The Original Cakerie Introduces Gluten-Free Product Line

Demand is growing for better tasting gluten-free options, with more than 70% of gluten-free shoppers claiming it is hard to find good tasting gluten-free foods. According to the National Foundation for Celiac Awareness (NFCA), 18 million Americans have gluten sensitivity.  The Original Cakerie saw the need for a new gluten-free product line, recognizing that delicious and simple foods make people happy. Inspired by Happiness baked goods and desserts are made with premium ingredients and set a new standard for gluten-free products with delicious flavors and amazing, moist textures, company officials say. The Inspired by Happiness line, certified gluten-free by NFCA’s Gluten-Free Certification Program, is made using only natural flavors and colors and has no artificial trans-fat, officials add. Products available now for foodservice operations include individually wrapped Heavenly Chocolate Brownie and Honeylicious Ancient Grain Chewy Nut & Seed Bar. Products available for grocery retail include Dreamin’ of Strawberries White Chocolate Shortcake and Dreamin’ of Chocolate Dark and White Chocolate Layer Cake. These family-size three-layer cakes, only available in the U.S., are rapidly gaining distribution and are currently in select U.S. retail grocery chains and supermarkets such as Target, Hannaford, Ralphs, Fred Meyer, QFC and Food4Less. Products planned for the near future include two-layer cakes for foodservice operators. All Inspired by Happiness products were designed to address common gluten-free food challenges faced by grocers and foodservice operators, including cross-contamination, the cost of specialty ingredients and overall recipe quality. Doris Bitz, vice president of retail sales & marketing for The Original Cakerie, says, “Our founding principle is based on sourcing premium ingredients to create irresistible products with a homemade taste. With gluten-free needs increasing and the challenges of creating these items from scratch, we saw a real opportunity to help meet that demand. We are proud of the new Inspired by Happiness products because they will really redefine expectations for how great-tasting and great-looking gluten-free products can be for everyone.”