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thinkThin Introduces Protein & Superfruit Bars

Along with four flavors that each offer 10 grams of protein and 10 grams of fiber, thinkThin Protein & Superfruit also includes a vegan bar.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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thinkThin introduced thinkThin Protein & Superfruit, a premium line of soft and chewy baked protein bars made with real fruit, whole grains, and nuts. Along with four flavors that each offer 10 grams of protein and 10 grams of fiber, thinkThin Protein & Superfruit also includes a vegan bar, a first for the brand.

thinkThin Protein and Superfruit bars are the newest offering from thinkThin, which continues to innovate in the space of nutritious, protein-rich foods. Some of these recently-introduced products include High Protein Smoothie Mix and Protein & Fiber Hot Oatmeal, which each contain at least 10 grams of protein per serving.

"We saw a tremendous opportunity within the protein bar space to introduce a fruit-focused offering with high-quality protein and less sugar than other fruit-based bars," says Cherry Joh, senior marketing director of thinkThin. "In addition to the benefits of protein and fiber, our Protein & Superfruit bars taste amazing, and are crafted using real fruit and a blend of wholesome chia seeds, nuts and whole grains. These attributes make them even more unique when compared to so many of the other fruit bars on the market."

Each full size bar also contains the Omega 3 ALA, is a good source of antioxidant vitamin A, and is offered in the following flavors:

  • Blueberry Beet Acai with whole blueberries and a hint of beet

  • Chocolate Pomegranate Cherry with dark chocolate, tart cherry pieces, and pomegranate

  • Coconut Almond Chia with shredded coconut, roasted almonds and dark chocolate

  • Lemon Cranberry Chia, a vegan bar with real lemon zest and cranberry pieces

thinkThin Protein & Superfruit bars are also available in snack size bars and are currently rolling out to retailers nationwide.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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