Upton’s Introduces 100 Percent Vegan Classic Burger

Upton’s Naturals has introduced a Classic Burger to its lineup. Crafted to have a meat-like texture, the wheat-based Burger is seasoned to mimic the all-American patty. Full-flavored spices like natural hickory smoke, black pepper, sea salt, garlic, paprika, oregano, marjoram and apple cider vinegar marinate a balanced combination of vital wheat gluten, eggplant and tofu. 

Made with a clean ingredient list, Upton’s Naturals’ Classic Burger is completely free of artificial ingredients, natural flavors, oils and GMOs. With a 22-grams of protein and 5-grams of fat per serving, the Burger is also completely free of trans fat and cholesterol, low in sugar and carbs, and OU Kosher Pareve. The product is easy to prepare on a pan or grill and ready to enjoy after heating it for two to four minutes on each side.  

“As the meat-alternative industry becomes more science-driven and high-tech, we are committed to providing real-food, plant-based options to consumers across the country," says Dan Staackmann, Upton’s Naturals’ founder. "In our new Burger—and all of our products—we use simple and recognizable ingredients that have been around for centuries and season them for the Western palate. Rather than trying to reinvent the wheel, we’re cooking up delicious food with what nature has to offer.” 

The Classic Burger joins Upton’s Naturals’ lineup of Traditional, Chorizo, Italian, Bacon, Ground and Chick Seitan, along with new pre-seasoned, heat-and-serve Jackfruit. Upton’s Naturals’ Classic Burger can be found in the refrigerated section at natural and specialty stores nationwide for a suggested retail price of $3.99 per 6.4-ounce box and is also available for foodservice customers. The product has a shelf life of 84 days.