Van's International Foods Adds Flavors to Gluten-Free Cereal Line
January 1, 2018
Van's International Foods, maker of whole-grain, gluten-free cereals and other certified gluten-free foods, has added two varieties to its award-winning cereal line: Blissfully Berry, with natural strawberry flavor, and Cocoa Sensation, made with real cocoa. Certified gluten-free and made with simple, wholesome ingredients, Van's Blissfully Berry and Cocoa Sensation cereals offer flavors that both kids and kids at heart will love, yet provide grown-up nutrition featuring: 17 grams of nutrient-dense whole grains, including ancient grains millet, quinoa and amaranth; 5-6 grams of fiber; 110 calories per ¾-cup serving; and no artificial flavors, high fructose corn syrup, dairy, egg or corn. "The new berry and cocoa varieties offer the qualities that more and more people are looking for in a cereal, but without compromising on taste," says Van's vice president of marketing Tim Smith. "The new cereals are nostalgic and indulgent yet provide the nutrition and quality ingredients the Van's brand is known for." The two cereals have a suggested retail price of $4.65 and join Van's Honey Crunch cereal (winner of a 2013 SELF Healthy Food Award) and Cinnamon Heaven cereal (winner of a 2013 Fitness magazine Food Award – Healthiest Cereals) in the cereal line. All Van's cereal varieties carry the Whole Grains Stamp from The Whole Grains Council and are certified by the Gluten-Free Certification Organization. In addition to whole-grain, gluten-free cereals, the growing Van's line of certified gluten-free foods includes waffles, soft baked granola, snack bars, whole-grain crackers, whole-grain baked chips and pasta.
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