Victoria Fine Foods Launches Meal and Recipe Sharing Online Community
The company has harnessed the insights of the changing food consumer to deliver products designed to help today’s busy cook win at dinner.
January 1, 2018
Victoria Fine Foods discussed its new easy meal and recipe sharing community, kitchenvictories.com, among other innovations at Natural Products Expo West, which was held March 11-13 in Anaheim, Calif.
The company has harnessed the insights of the changing food consumer to deliver products designed to help today’s busy cook win at dinner. The meal and recipe sharing community, kitchenvictories.com, is designed to be an interactive cookbook that provides inspiration, recipes and ideas for getting a healthy, home-cooked dinner on the table—quickly and in just a few steps.
Members are invited to share their cooking successes by snapping a picture and posting their dish on the site to help others looking for their own kitchen victory.
Victoria Fine Foods will be partnering with well-respected food bloggers and personalities to share their recipes and ideas on the site as well. Mitzi Dulan, America’s Nutrition Expert and team nutritionist for the 2015 World Series champion Kansas City Royals will be the first partner on Kitchenvictories.com.
The company's packaging supports the brand's "Ingredients Come First" philosophy and features a list of the ingredients on the front of its premium pasta sauce label.
“Expo West 2016 provides an excellent opportunity to share our latest on-trend product innovations and category insights,” says Tim Shanley, CEO of Victoria Fine Foods. “Victoria has built on the traditional heritage of our ‘old world’ founders with the ambitious demands of the ‘new world’ shopper. The modern family demands it.”
The company's pasta sauce varieties include Organic, Low Sodium and Vegan. Victoria maintains small-batch, home-style cooking methods on a larger scale by slow kettle cooking all of its sauces starting with freshly chopped ingredients. Victoria never adds water, sugar, paste (tomato byproducts), preservatives or dried ingredients and never compromises taste for processing alternatives like flash cooking.
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