ViSalus Launches Nutra-Bar Snack Line

ViSalus has introduced the Nutra-Bar a nutritious snack product designed to support any healthy lifestyle goal while adding more flavor variety and greater flexibility for on-the-go lifestyles. "Having access to quality snacks is crucial to achieving your health and fitness goals," says Blake Mallen, ViSalus co-founder and CMO. "Nutra-Bars allow people to fit tasty, nutritious snacking into their days which supports our mission of making healthy living a lifestyle." Nutra-Bars come in two flavors—Chocolate Caramel and Peanut Butter and Jelly. The bars feature a propriety blend of protein sourced from whey, pea and brown rice, eight-grams of protein, eight grams of fiber, and 19 vitamins and minerals. They are packaged for convenience, suitable for vegetarians, kosher, gluten-free, and they do not contain any wheat, artificial flavors or preservatives, trans fat, high fructose corn syrup, hydrogenated oils, sulfur dioxide or MSG. The introduction of Nutra-Bars enables the company to leverage growth opportunities in the tremendously popular snack food category, say company officials. Consumer trend of snacking between meals continues to grow with nearly 100% of people snacking at least once a day and 77 percent of snackers preferring ready-to-eat snacks. Continued consumer demand for convenient and healthy food options will drive snack, cereal and nutrition bar sales in years to come, officials add. Nutritional bars, which have achieved torrid sales growth in recent years, provide an especially appropriate platform to deliver the kind of dense nutrition today's consumers crave and search for. With increasing snack options in the marketplace, experts agree that the type of snack consumers choose matters. "When we increase smart eating options, we increase success rates," says Mallen. "We know people are working hard to attain their goals and having quality, nutritious snacks is one way we are helping people reach those goals and maintain them for a lifetime."