Walmart Makes Waves in Wellness

Noting that 90% of its customers said they plan on setting health and wellness-related goals this year, Bentonville, Ark.-based Walmart has announced new offerings and services aimed at making living a healthier life more accessible and affordable.

Now available through Walmart’s Wellness Hub on Walmart.com are BetterUp for Caregivers, an exclusive offering from Walmart and BetterUp that provides caregivers access to live group coaching circles led by a professional BetterUp coach, in addition to customized support tools, and Easy Vitamin Plan subscriptions, offering customers a 28-day supply of vitamins that meets their specific needs at an everyday low price.

In addition, with the well-being of parents in mind, Walmart is also offering services from Tot Squad, which connects parents with trusted providers—from lactation consultants to car seat installers— that align with their budgets and schedules and saves them time from scouring the internet for recommendations.

Founder Jennifer Saxton launched Tot squad in 2020 after having her first child and realizing how challenging it can be to find trusted, vetted providers of pre- and post-natal services, including sleep training support. “I want to normalize parents asking for support and help. They shouldn’t have to spend their precious waking moments finding a provider,” she said.  

In addition to sleep consultants, breastfeeding coaches and lactation support, and car seat technicians, Walmart customers will also be able to use Tot Squad, available on Walmart.com, to find diet and nutrition experts.

“With the launch of these services, we are building on the commitments and investments we’ve made over the past several years, and we will continue expanding our offerings to best serve our customers’ health and wellness needs,” Julie Barber, SVP of health and wellness merchandising for Walmart U.S., said in a Walmart blog.

In addition to these new offerings, Walmart also offers customers access to more than 50 laboratory-quality tests through its Wellness Hub, including COVID-19, digestive health, allergy and heart health.