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IDDBA 2023 Champions of Change

Brian Freeman

19  of  35
Brian Freeman
Photo courtesy of IDDBA winner

CATEGORY BUSINESS MANAGER DELI SPECIALTY CHEESE, TOPS MARKETS

What makes Brian a Champion of Change?

Brian brings a fresh, positive energy and a clear focus on the goals established for the specialty cheese category at Tops Markets. Brian has traveled across the country and met with specialty cheese manufactures to ensure Tops Market has the latest flavor trends and cheese ideations. He has developed a diverse specialty cheese category SKU mix that appeals to a broad consumer base.

What makes Brian an effective leader?

Under Brian's leadership, Tops Markets is becoming a destination for specialty cheese in its marketplace. The Tops Specialty Cheese category has outperformed national trends over the past several years. Brian recognizes that all parties have to participate and form programs to produce a "triple win" for the manufacture, the retailer and the consumer.

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