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IDDBA 2023 Champions of Change

Dan Hilgenberg

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Dan Hilgenberg
Photo courtesy of IDDBA winner

BAKERY DIRECTOR, SALES AND MERCHANDISING, ASSOCIATED FOOD STORES

What makes Dan a Champion of Change?

Dan has increased exclusive brands over 40% in 2022 and increased bakery warehouse sales over 26%. He has built a team that works together and has pride and commitment to the bakery programs he has implemented. Dan is a kind, knowledgeable and inspiring leader. He cares about his team and makes every effort possible to lift and encourage them. He lives and breathes the Associated Food Stores values of fun, heart, passion, accountability, integrity and teamwork. Dan leads by example, is phenomenal at communication and is the ultimate team builder.

What makes Dan an effective leader?

Dan is a high-performing leader who puts people first. His empathy and adaptability help him to listen and inspire his team. He fosters teamwork and leads by example. He is full of innovative ideas and stays ahead of the market by looking at the future needs of the bakeries. Every decision he makes has his team, the stores, customers and community in mind.

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