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Ahold Relaunches Guaranteed Value Line

QUINCY, Mass. — Ahold’s U.S. chains here this week are introducing a new look and additional items to its Guaranteed Value private-label line.

Jon Springer, Executive Editor

January 19, 2012

1 Min Read
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QUINCY, Mass. — Ahold’s U.S. chains here this week are introducing a new look and additional items to its Guaranteed Value private-label line.

  GuaranteedValue.jpgStop & Shop reintroduced its Guaranteed Value products with a new orange and white design.  

The opening-price-point items have been reintroduced with bright orange and white labels and a new logo at Stop & Shop, Giant-Carlisle and Giant-Landover stores.

Stop & Shop this week said it would be adding new items to the 200 currently available in the Guaranteed Value line. The products carry average prices 20% to 25% below similar national brands. Around 60% of the items are priced at $2 or less, and more than 80 items are priced at less than $1, the company said.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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