Albertsons to Leverage More of MyWebGrocer’s Digital Experience Platform

Albertsons Companies will leverage additional software modules in MyWebGrocer’s (MWG) Digital Experience Platform to enable the company’s e-commerce strategy at Jewel-Osco, Shaw’s, United, ACME Market and Star Market. MWG’s e-commerce solution will allow the company to ramp up the launch of click-and-collect and delivery options for customers across Chicago, New England, Philadelphia and West Texas markets.

“We wanted to offer customers an integrated digital experience that leveraged an experienced provider and would bring our eCommerce offering to market quickly, while still providing a best-in-class user experience,” says Shane Sampson, chief marketing and merchandising officer at Albertsons Companies. “Our team first selected MyWebGrocer’s software and services in February 2012 to power our digital channel with shopping trip planning features and digital circular capabilities, so expanding our work with them to include the Digital Experience Platform makes sense for us.”

Established in 1999, MyWebGrocer has evolved alongside grocery and CPG trends. Deep market expertise, the Digital Experience Platform and a full suite of e-commerce offerings make MyWebGrocer a marketplace provider of verticalized services across a variety of platforms for grocers and CPG brands alike.

“We have had the pleasure of supporting the evolution of Albertsons Companies’ digital experience alongside their rapid growth,” says Eric Healy, president of MyWebGrocer. “We are pleased that Albertsons Companies continues to trust our technology, media services capabilities and digital grocery experts to keep them at the vanguard of the digital grocery revolution.”