Food Lion Launches "Make Every Basket Count" Campaign

Food Lion is partnering with its MVP customers and vendors to help solve hunger while offering customers a chance to win free groceries through its Food Lion Feeds "Make Every Basket Count" campaign, March 2- 22.

During the campaign, customers must use their MVP card to purchase five participating items which will generate a code they can use to play a virtual basketball game. Playing the game enters them for a chance to win free groceries for a year and helps generate meals, which will be provided to local food banks in partnership with Food Lion Feeds and Feeding America to help feed those in need.

To participate, customers must: Purchase five participating items using their MVP card by March 22; receive a code at the register; visit www.foodlion.com/makeabasket to enter that code; and play the interactive basketball game to enter for a chance to win free groceries and earn meals to be donated.

Each virtual basket scored will trigger a donation of one meal and also enters shoppers into a sweepstakes for a chance to win free groceries for a year. A drawing will take place each day to randomly select the winner and 21 participants will win in total. Customers can play up to three times per day, but must do so in three separate transactions.

All of the donations benefit Feeding America, a domestic hunger-relief charity, and its network of 200 local food banks. There is no purchase necessary to play. 

Through Food Lion Feeds, Food Lion is working to create a better tomorrow by uniting with customers and partners to help eliminate the difficult choices many families are forced to make when they are struggling with hunger. Working toward its commitment to provide 500 million meals by the end of 2020, Food Lion Feeds has already donated more than 155 million meals through in-store campaigns, like "Make Every Basket Count," its food donation program and local donations and volunteerism.