FROZEN FOOD SWIMS WITH NEW PUBLIX SEAFOOD

LAKELAND, Fla. -- Publix Super Markets here recently introduced a private-label line of frozen seafood, according to information posted on its Web site. Each variety is individually quick-frozen and ready to thaw, cook and serve.

flounder, grouper, haddock, halibut, Mahi, orange roughy, salmon, snapper, swordfish, tuna and whiting).

On the company's Web site, Publix Seafood Buyer Guy Pizzuti was quoted as saying: "As an added convenience to customers, each package provides a description of the product's flavor and texture, as well as an easy recipe idea."

Many packages in the new seafood line are resealable to ensure freshness.

"You know you're getting a convenient catch with these new products. With a few packages in your freezer, it's simple to create a healthy meal any day of the week, year-round," said Pizzuti.

Customers can find Publix Frozen Seafood in the frozen food, seafood or meat departments of all Publix stores.

A spokesman for the chain said no further information was available "to the trade press."