Giant Food Goes Mobile with New Grocery Application

LANDOVER, Md. - Giant Food of Landover, Md. announced the launch of its first mobile application for iPhone® and AndroidTM devices. The new addition to its suite of digital offerings is the evolution of Giant's efforts to offer customers a variety of solutions to simplify the shopping experience. Customers are invited to download the mobile application for free at the App Store or Android Market.
 
"With mobile applications gaining popularity, Giant is committed to keeping up with the latest technology," said Jamie Miller, public and community relations manager for Giant Food of Landover, Md.  "We're thrilled to launch our mobile application and look forward to continuing to develop new ways to engage and satisfy our customers in the months ahead."
 
The mobile application syncs with customer loyalty cards, providing customers with access to their online accounts including monitoring Gas Rewards points, A School Rewards and personalized savings. Customers can access store circulars to check out every day savings on the go and also get directions to the nearest Giant.
 
Giant is committed to rolling out additional features to its mobile application and continue its tradition of staying on the cutting edge of technology and convenience in a grocery store setting. The neighborhood grocer also intends to conduct consumer testing to ensure that the digital application offers what customers are looking for in the latest offering of grocery shopping technology.
 
"Over the past few years, we've introduced Order It! deli kiosks, Weigh-It! scales, and hand-held Scan-It! devices. We believe this use of in-store technology helps make grocery shopping easier for our customers," added Miller.