Giant Launches Own Line of Internationally Inspired Foods

Giant Food is inviting customers to bring tastes from around the world to their dinner tables in just minutes with the launch of its brand new World Menu line. These internationally inspired products, including many Italian and Asian favorites, feature quality ingredients and easy preparation to offer a new take on take-out. “Giant is proud to offer our customers a variety of international, gourmet meals at our everyday, affordable prices,” says Dean Wilkinson, vice president of sales and merchandising at Giant Food. “Our new World Menu line showcases unique flavors and simple preparation, providing an easy alternative to takeout options for customers with busy lives.” Customers can find more than 50 World Menu products throughout the store, including a large assortment in the frozen department. The World Menu Italian line, conjures the bold flavors of Italy. Starting with classic pastas, cheeses and herbs—all imported straight from Italy, say company officials— the products feature fresh, peak quality ingredients like broccoli rabe, spicy red peppers and wild forest mushrooms. Products include a variety of frozen pastas, eggplant parmiggiana, broccoli rabe risotto and spicy arrabbiata, among others. World Menu will also feature Asian-inspired frozen meals, featuring tender seafood, chicken and pork. These dishes are paired with fresh vegetables and savory sauces for mouthwatering flavors, company officials add. Items include potstickers, egg rolls, Mandarin orange chicken, shrimp lo mein, General Tso chicken, sesame chicken with brown rice and Japanese fried rice, in addition to other varieties. For customers looking for new flavors to liven up their favorite sauces and pasta dishes, Giant also offers a selection of World Menu seasonings in the spices aisle. Flavors include bruschetta mix (salt, garlic, black pepper and chili pepper), agilo e pepperoncino (garlic and chili pepper), arrabbiata mix (tomato, garlic, chili pepper, parsley and black pepper) and amatriciana mix (onion, tomato and chili pepper). Like all Giant’s Own Brand products, World Menu items have been subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value.