How we’re putting grocers ‘Back in Charge’

If you attended this year’s Groceryshop conference in Las Vegas, you might remember the dramatic black-and-white photos of grocers that graced the monitors in the Mercatus booth.

With its bold, three-word headline “Back in Charge,” our new market message  plainly speaks to our mission: Mercatus is helping grocers take back control of their eCommerce experience, their customer relationships and their digital shopping future.

If you had a chance to chat with us at the show, you found out that we’re doing this by providing a 1-to-1, branded omnichannel shopping experience that each Mercatus client owns, from start to finish and from store to door.

The Mercatus Integrated Commerce Platform™, for example, is the only enterprise grade cloud-based commerce solution designed and built for grocery retailers. It offer shoppers the convenience of an enhanced eCommerce shopping experience that includes digital flyers and coupons, interactive recipes, online ordering and their choice of in-store pick-up or delivery.

The entire online consumer shopping experience belongs to and is owned by the retailer, with their own staff managing content, promotions and order fulfillment, for a consistent and rewarding experience at every step of the shopping journey.

What’s unique about partnering with Mercatus as opposed to outsourcing your eCommerce experience is that we’re able to meet each grocer’s specific local market needs. Our end-to-end eCommerce solution, for example, is completely configurable and designed from the ground up to scale as the retailer’s digital sales grow.

We also understand not every shopper is the same. An important requirement for some retailers, for example, is the ability to serve customers in multiple languages, including English, Spanish and French. The flexibility in our platform allows us to configure a bilingual digital shopping experience with bilingual customer support. This is just one of many examples of how Mercatus is putting grocers back in charge by helping them take control of their eCommerce experience.

Mercatus continues to innovate and level the playing field so that regional grocers can compete with national chains, without having to depend on third party providers for their eCommerce experience. Our most recent announcement, AisleOne™ on the Mercatus platform, is the next generation of personalization that enables grocers to connect with their shoppers in a way they never have before. Grocers now have the ability to leverage sophisticated shopper insights to better understand shopper behavior and preferences, empowering grocers to create shopping experiences as unique as their customers. Find out more about this exciting innovation.