Kroger and Yoplait Team Up for the 11th Year to Fight Breast Cancer

Yoplait and Kroger have teamed up for the 11th year in a row to support the fight against breast cancer. As part of this effort, Yoplait will donate up to $150,000 to Susan G. Komen for the Cure through the Kroger Sharing Courage Facebook page. For each user who likes the page, shares the page with a friend, posts Sharing Courage's message as their wall status or makes a personal donation to Susan G. Komen for the Cure, an additional $1 will be donated to Susan G. Komen for the Cure, for each action, up to $4 total.

"We are fortunate to have a long-term relationship with Kroger," said Drew Jameson, Customer Promotion Marketing Manager for General Mills. "We both understand the importance of raising awareness, and know by working together we are better able to provide support to those whose lives have been affected by this disease. Over the past 11 years, our brand Yoplait has donated over $1 million, in our partnership with Kroger, to local Komen Affiliates of Susan G. Komen for the Cure, both through in-store efforts at Kroger and at 160 local Susan G. Komen Race for the Cure® events in markets across the country," added Jameson.

To illuminate their commitment even more, on Tuesday, September 27, General Mills and Kroger representatives and breast cancer survivors revealed pink spotlights and 150-foot banners that showcase one of the world's largest QR codes on the Kroger headquarters building. The code will direct smartphone users to like and share the Facebook page (http://www.Facebook.com/sharingcourage) with their friends. What's more, through the month of October, the city of Cincinnati's skyline will be a little brighter as Kroger turns its entire headquarters building pink.

"We are thrilled that our partner General Mills and its Yoplait brand have jumped on board with this new social media element," said Keith Dailey, Kroger Director of External Corporate Communications. "Not only does the QR code help to raise awareness of our efforts, but also it gives our community an instant and easy way to show their support. Our company is committed to helping our communities throughout the country in the fight against breast cancer. This year, our Kroger Co. Family of Stores have pledged to raise $3 million through our Giving Hope a Hand® campaign to do just that," added Dailey.