Kroger Chooses IRI as Preferred Market Measurement Partner

IRI has reached a long-term agreement with The Kroger Co., to further enhance Kroger’s Customer First strategy and strengthen the industry-leading solutions and services offered by IRI and Kroger.

IRI will be Kroger’s preferred partner for market measurement services, which provide Kroger and its supplier partners a common view of their business performance compared to the rest of the market. The IRI Liquid Data technology platform and extensive product movement and causal data—which includes weather, gas and macroeconomic factors—will help both Kroger and its suppliers collaborate more easily and make better decisions to benefit customers.

“IRI and Kroger are at the forefront of the shifting landscape by providing better market measurement data and industry-leading technology to create highly personalized consumer marketing to drive growth,” says Andrew Appel, president and chief executive officer, IRI.

“In everything we do and every decision we make, we put our customers first. Our relationship with IRI is another step in this direction,” says Mike Donnelly, Kroger’s executive vice president of merchandising. “We believe IRI has the best tools and technology to allow both Kroger and our suppliers to access better market insights, helping us create even better experiences for every customer.”