Kroger Expands Racing Sponsorship

INDIANAPOLIS — The Indianapolis Motor Speedway here said Kroger Co. has expanded its sponsorship of racing events at the venue.

The July 26-29 event at IMS will be known as Kroger Super Weekend at the Brickyard and culminate with the Brickyard 400 NASCAR race. The new pact, which also will benefit the Riley Children’s Foundation, also includes Kroger becoming the Official Florist and the Official Box Lunch Provider for IMS and continuing as a sponsor of the IMS Kids Club.

“Kroger, as the longest-running sponsor in NASCAR history, has been part of the series since 1981,” Bob Moeder, Kroger’s Central Division president, said in a statement. “Our partnership with the Indianapolis Motor Speedway will take that to the next level, benefitting customers, associates and fans of both companies. As a passionate supporter of Riley Children’s Hospital, I am especially pleased by the new opportunities we have identified to support our Riley kids.”

The Kroger Super Weekend at the Brickyard will include the IMS debut of the NASCAR Nationwide Series and Grand-Am Road Racing joining the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard for the NASCAR Sprint Cup Series. There will be four races in three days from July 27-29, as action will take place on the IMS oval and road course on the same event weekend for the first time.