Kroger Launches Parenting Website

CINCINNATI — The Kroger Co. has launched a parenting website to promote its Comforts private-label baby line.

Comfortsforbaby.com is an online community that provides articles, coupons, tips and forums.

“We’ve launched this new site to help you find the products and information you need to help you take great care of your little ones,” Kroger states on the site. “Take a look around and discover how Comforts grows with you and your family.”

The Comforts line includes diapers, soaps, shampoos, lotions and baby accessories like cups and pacifiers.

Among the digital coupons offered: 60 cents off a 240-count package of Comforts baby wipes and $1 off any one Comforts diapers or training pants.