Meijer Creates Digital Holiday Wish List Tool for Kids

Meijer is jumping into the 2016 holiday season by teaming up with parents to give children a fun, interactive way to build – and share – their wish lists.

The Grand Rapids, Mich.-based retailer recently launched Wish List – its digital version of the traditional holiday catalogue children can flip through to give their parents and relatives ideas.

"As our customers increasingly rely on digital tools while they shop, we recognize that their children or grandchildren are also using these devices," said Art Sebastian, director of digital shopping for Meijer. "We wanted to create a fun, digital experience for children to build their wish lists this year."

To use Wish List, an adult needs to register a child at www.meijer.com/wishlist by entering his or her first name, and then selecting from a list categories the child is interested in. A link to the wish list, which includes all of the toys the retailer sells in those categories but not the price, will be sent to the adult's email. Then, all the child needs to do is search through the list of toys and click on the ones they'd like included in their personal wish list. The adult can then share the final list, which includes gift price and product details, to friends and family via email, Twitter or Facebook.

In addition to the digital Wish List, Meijer has also recently released its annual Toys and Electronics Gift Guide that features the hottest gifts of the season, continuing its tradition of being a holiday destination. Meijer recently distributed its 36-page guide to its 230 stores across the Midwest and made it available online to help customers generate holiday wish lists early in the season.

The Meijer Toys and Electronics Gift Guide is back by popular demand, and features the hottest brands like Barbie, and Lego, and this year's top toy trends, including interactive items and those with an education focus. The robust guide also features offers on this season's top toys through Nov. 19 at any Meijer store in Michigan, Indiana, Illinois, Ohio, Kentucky and Wisconsin.

Deals include:

Paw Patrol Zooming Marshall is $59 (save $10.99)

DC Superhero Girls Power Action Wonder Woman is $19 (save $5.99)

Hot Wheels Criss Cross Crash Playset is $37 (save $7.99)

Crayola Giant Coloring Pages are Buy 1, Get 1 50 percent off

In addition, customers will find details on the chance to win $2,500 in Meijer gift cards and a new Nintendo 3DS XL Pokemon Solgaleo Lunala Black Edition. The contest runs Nov. 13-26.

The Meijer Toys and Electronics Gift Guide is also available online in the Meijer weekly ads.