MyWebGrocer Chosen by Winn-Dixie to Connect with its Customers Through Online and Mobile Media Channels

MyWebGrocer was recently selected by Winn-Dixie Stores, Inc. to assist the Jacksonville-based supermarket in the deployment of its digital marketing programs.

As part of this plan, Winn-Dixie has contracted with MyWebGrocer to deliver an integrated solution that includes a web-based interactive circular, store locator, online shopping list, and online advertising and revenue sharing platform. With the addition of Winn-Dixie, MyWebGrocer now reaches more than 10,100 stores nationwide.

"As part of Winn-Dixie's digital marketing solution, we sought out a vendor partner who would provide the best customer experience for interactive ad circulars, integrated shopping lists and recipes, and a host of other product offerings," said Mary Kellmanson, Winn-Dixie's Group Vice President of Marketing. "We see this as an opportunity to deliver a better solution for our customers by saving them time and helping them quickly locate savings throughout the store."

According to MyWebGrocer's CEO Rich Tarrant, "Today's consumers live and work in a digital environment and Winn-Dixie clearly sees the value in connecting with its customers online and through mobile solutions. We are thrilled that Winn-Dixie has entrusted these initiatives to MyWebGrocer. We look forward to assisting Winn-Dixie as they increase customer loyalty and build market share."