NielsenIQ Acquires Label Insight

NielsenIQ has acquired Label Insight, a source of product attribute data that the Chicago-based firm said will help retailers and manufacturers better meet consumers’ needs in the $175 billon health and wellness space.

Label Insight’s database—with more than 200,000 product nutrients, 400,000 product ingredients and 9 million product attributes—covers about 99% of online consumer queries across more than 80% of U.S. food, pet and personal care products, the firms said in a release. Its database spans consumer product preferences such as sustainably sourced, free from specific allergens or ingredients, keto-friendly, low in sugar and cruelty-free.

“Currently, 80% of consumer health and wellness preferences are not being met when searching for products online,” said Jeanne Danubio, president of NielsenIQ, North America, in a release. “NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop shop of powerful solutions for the digital future.”

Todd Morris, CEO of Chicago-based Label Insight, added, “Retailers and manufacturers are in dire need of powerful analytics and there is no greater power within the product attribution arena than the combination of NielsenIQ and Label Insight.”