Publix to Kick Off Its Annual March of Dimes Fundraising Campaign

It all started with a small group of associates over two decades ago, and now Publix is the No. 1 National March for Babies Corporate Partner.  It’s a giant leap for the six state based grocer, whose companywide campaign today involves over 190,000 associates in 1,145 stores with the support of their customers. 

Publix’s annual register campaign launches on Saturday, April 29 and runs until May 20 in all stores in Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee.  At checkout, associates will sell cutouts on which customers can write their name or the name of a baby they love.

Publix aims to surpass  last year’s record-setting fundraising amount of $7.1 million dollars, coupled with associate fundraising, which combined brought in over $7.4 million in 2016.  Historically, Publix has raised over $65 million to help give every baby a fighting chance.

“We are very proud of our 22-year history, and supporting healthier moms and stronger babies is an extension of who we are,” said Maria Brous, Publix director of media and community relations. “We’ve always said, we have the most generous customers and the most passionate associates in the industry, and together, we are proud to support the March of Dimes and make a difference in the communities in which we live and work.”

“Earlier this year, we were proud to crown a new number one National March for Babies Corporate Partner for the first time in 30 years,” said Stacey Stewart, March of Dimes President. “Publix is one of our most valued partners.  We are looking forward to their annual campaign and spending time with the associates.”