SpartanNash’s New 'Direct Your Dollars' Program Enables Nonprofits to Earn $1K

The SpartanNash program, Direct Your Dollars, will give store guests a new way to support their favorite local charities, schools and other nonprofit organizations. The receipt-based program helps eligible nonprofit organizations to earn $1,000.

Direct Your Dollars launched Aug. 1 in more than 160 SpartanNash-owned retail stores and fuel centers in nine states.

“Our Direct Your Dollars program is built on the concept of shopping with purpose, meaning our store guests can use their purchasing power to support their favorite nonprofits,” says Dennis Eidson, president and CEO of SpartanNash. “The Direct Your Dollars program allows local nonprofit organizations to turn receipts into dollars for computers, textbooks, field trips, athletic and band equipment, food and meal supplies and much more – just by shopping at any one of our retail stores. For many, it’s a familiar program with a new name, and we’re excited to expand our corporate responsibility to our communities through Direct Your Dollars.”

Direct Your Dollars replaces the Support Our Schools program offered in some of the company’s west stores and the Michigan-based Cash for Class program.

To participate store guests should:

1.        Shop any of SpartanNash’s corporate-owned stores.

2.        Turn in store receipts to their favorite participating nonprofit organization – and encourage family and friends to do the same.

3.        When the participating nonprofit collects $150,000 in eligible receipts, they can turn them in for a $1,000 check from SpartanNash.

Participating groups must have a valid 501(c)(3) determination to be eligible. Preschool and K-12 schools are eligible to participate, as well as school-sponsored groups and clubs. Faith-based and community service organizations can also participate in the Direct Your Dollars program.

A section titled “Direct Your Dollars” will be included on all receipts to make it easier for organizations to compute their Direct Your Dollars receipt totals. Some purchases are excluded from the Direct Your Dollars program, such as tobacco, postage, fuel, gift cards and lottery, and will not be included in the “Direct Your Dollars” tally.

Receipts from any SpartanNash-owned store – including Family Fare Supermarket, D&W Fresh Market, Family Fresh Market, Forest Hills Foods, VG’s, SunMart, Supermercado Nuestra Familia, Bag n Save, No Frills, Prairie Market, Pick N Save, Germantown Fresh Market, Dillonvalle IGA, Econofoods, Dan’s Supermarket and ValuLand – will be accepted and must total $150,000 before a check will be issued.