United Fresh Updates Logo and Website

The United Fresh Produce Association formally announced its new logo and redesigned website www.unitedfresh.org. “January is symbolically a time of fresh starts,” says Tom Stenzel, president & CEO. “As we move into the New Year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.” The brand aims to elevate the Association’s mission to build a stronger connection across the United Fresh supply chain encompassing, grower-shippers; fresh-cut processors; wholesaler-distributors; retail-foodservice operators; floral; and industry service providers. This is expressed visually within the modern element – the halos – paired with a traditional type treatment representing the Association’s history of over a century of dedication to the produce industry. The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, Association commentary and a spotlight on industry achievements.