United Supermarkets Launches Summer Loyalty Program

LUBBOCK, Texas — United Supermarkets here has launched a summer loyalty card program called Red Hot Summer Rewards in its 50 stores.

Shoppers at the chain’s three banners — United Supermarkets, Market Street and Amigos United — have the opportunity to earn food and fuel savings for every purchase of $40 or more they make with a Red Hot Summer Rewards card through July 27.

In addition to the food and fuel rewards, each purchase will earn program participants one sweepstakes entry. Each week, 50 sweepstakes winners will be selected from each store to receive a $100 gift card, and five regional winners will be awarded free milk for an entire year. At the end of the eight-week program, five regional winners will be selected to receive free food or fuel for a year at a value of $100 per week. One grand prize winner will receive $50,000 in cash or a 2010 Ford Mustang GT convertible with $5,200 for United Express Fuels.

United is also partnering with CPG sponsors in the program. For every sponsored item purchased, shoppers will earn a bonus sweepstakes entry, with no limit to the number of bonus entries shoppers can accumulate each week. Additionally, shoppers can earn three bonus sweepstakes entries for every new prescription they bring or transfer to any United pharmacy and one sweepstakes entry each time they have the prescription filled for the remainder of the rewards program.

Shoppers can visit the www.redhotsummerrewards.com to sign up for email notifications of special program offers and track the number of sweepstake entries they have earned to date. If participants forget their card at home when making a United food or fuel purchase, they may also use the website to earn credit with their receipt.

“The Red Hot Summer Rewards program is our way of saying ‘thank you’ to our guests for shopping with us year-round,” said Wes Jackson, chief merchandising officer for United Supermarkets, in a statement.

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