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Use the Shopper’s Language or Get Left Behind
3 steps toward better category management. It’s time to stop using “industry language” and speak in terms that shoppers can understand, the author says.
Darren A. Smith
May 14, 2021
4 Min Read
Photograph: Shutterstock
“Let’s promote top fruit,” says my apple buyer. The year is 2001, and I am in my first fruit buying meeting as the head of buying for a top-four U.K. supermarket.