Wal-Mart, P&G Construct 'Tour of London' Display

AMERICAN CANYON, Calif. — A 535-square-foot London re-creation complete with landmarks is being sponsored by Procter & Gamble at a Wal-Mart here in celebration of the Olympic Games.

The display includes a 21-foot Big Ben with a working clock that chimes every 15 minutes; a replica of the London Eye that stands 18 feet and rotates just like the world’s largest observation wheel; and two 8-foot, double-decker buses featuring front window-mounted television screens airing P&G Olympic Games-themed commercials.

Tour of London includes 25 pallets worth of Olympic-branded P&G products and educational maps featuring facts about the landmarks for self-guided tours. It will remain through Aug. 10.

“The display celebrates our dedicated athletes and creates a unique in-store shopping event that customers will remember for years to come,” said Stuart Heflin, P&G’s brand manager for the Walmart Global Consumer Team, in a statement. “P&G is behind the Olympic Games and our athletes 100%. We want to give people who can’t travel to Europe the opportunity to feel some of the excitement of the Games here at home.”

Suggested Categories	More from Supermarketnews
Top 75 Retailers & Wholesalers Top 50 Small Chains & Independents Top 25 Global Retailers 2012 Power 50 SN Photo Galleries	Center Store Nonfood Private Label Speciality Ethnic