Walmart grocery pickup test off to a good start

Walmart is pleased with initial test results from its just-launched grocery pickup concept.

“It’s doing well,” Andy Murray, SVP of Creative at Walmart Marketing, said during a keynote presentation Thursday at the Shopper Marketing Conference & Expo in Minneapolis.           

Walmart's Andy Murray

Walmart Pickup — Grocery, being tested in one location at a Walmart warehouse in Bentonville, Ark., is a service that allows customers to order online from a selection of 10,000 grocery and household products.

Consumers who want to use the service must first register online with an email address.

Once they place their order, they pull into a parking lot with about six kiosks. They confirm their order at the kiosk, and are given a designated parking spot. An associate greets them and loads their groceries into their cars.

Citing other services like Walmart to Go and self-checkout, Murray describes the test as an additional way for Walmart to meet its consumers’ needs.

“Our goal is to help them get their items fast,” he said.

Suggested Categories	More from Supermarketnews
Latest News Top 75 Retailers & Wholesalers Top 50 Small Chains & Independents Top 25 Global Retailers Power 50	SN Photo Galleries Videos Industry Voices SN Viewpoints Total Access Event Coverage