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Walmart to rebrand Express stores Neighborhood Market

Walmart said it would extend the Walmart Neighborhood Market name to its smaller-scale Walmart Express stores, saying the two concepts serve similar missions for their shoppers.

Jon Springer, Executive Editor

September 8, 2014

1 Min Read
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Walmart said it would extend the Walmart Neighborhood Market name to its smaller-scale Walmart Express stores, saying the two concepts serve similar missions for their shoppers.

The company said all future Express stores would open under the Neighborhood Market name, while the 21 existing Express stores would be renamed Neighborhood Market.

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While Neighborhood Market stores average 38,000 square feet and Express stores around 12,000, they carry similar product assortments. Officials said learnings from the Express format revealed their shoppers primarily used the Express concept for fill-in grocery, last-minute meals and prescription refill, which is similar to that of Neighborhood Market shoppers, a spokesman told SN.

The spokesman said the company had not announced other changes to the small format store.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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