Wegmans Goes Wild with Gulf Coast Shrimp

Wegmans Food Markets is partnering with the Gulf Seafood Marketing Coalition to offer its shoppers wild-caught shrimp from the Gulf of Mexico. Wegmans is inviting shoppers to “Get Wild with Gulf Shrimp” by featuring delicious Gulf Coast shrimp on select dates in February and March. Each of Wegmans' 85 stores will offer cooking demos to educate shoppers how to pan-sear Gulf Coast shrimp to enhance its delicious flavor. POS materials for shoppers to enjoy will include “Get Wild with Gulf Shrimp” overhead hanging ceiling signs, balloons, hats and stickers. Shoppers will be able to continue the celebration at home with their families by purchasing Gulf Coast shrimp family-pack in the following varieties:

“Wegmans has a history of providing the freshest ingredients to our customers, helping to make their meal choices easy and affordable,” says Dave Wagner, vice president of seafood merchandising for Wegmans. “The Gulf Seafood Marketing Coalition has been a great partner with us in the past, and it has allowed us to bring to our shoppers flavorful Gulf Coast shrimp that has been wild-caught along our Gulf Coast. We hope that shoppers will learn new cooking techniques using Gulf Coast shrimp as we move into spring season.” This is the second time that the Gulf Seafood Marketing Coalition has partnered with Wegmans. The Coalition collaborated with Wegmans last fall to provide delicious and quick menu ideas for late-summer gatherings and back-to-school meals. “Partnering with the popular and esteemed Wegmans chain will help the Coalition continue to share the delicious flavors of the Gulf of Mexico with our Northeast neighbors,” says Joanne Zaritsky, marketing director for the Gulf Seafood Marketing Coalition. “We are excited to once again provide premium Gulf Coast shrimp to Wegmans customers and continue our efforts to make delicious wild-caught shrimp from the Gulf of Mexico available to everyone.” The promotion will run in New York stores from Feb. 6-8; Massachusetts, New Jersey and Pennsylvania stores from Feb. 27 to Mar. 1; and Virginia and Maryland stores from Mar. 13-15.