Wegmans Reiterates Internet Coupon Support

ROCHESTER, N.Y. — Wegmans Food Markets is reminding shoppers that it accepts Internet coupons. Mary Ellen Burris, senior vice president of consumer affairs, in her weekly consumer column clarified the retailer’s Internet coupon policy. “There’s some confusion about this at checkout, probably because at one time, Wegmans and other retailers did not accept these electronic goodies,” said Burris. “Fraud was a problem … not by our shoppers but a massive scheme of ‘gang’ copying, since exposed and stopped.” The retailer now accepts Internet coupons, with certain restrictions. “Free coupons are out, and the fine print, to minimize checker uncertainty, is that the word free can’t appear on the coupon,” said Burris. “The other restriction is that electronic coupon value (or the double value) may not exceed the value of the item being purchased, the same as for other coupons.”

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