Winn-Dixie Expands Fuelperks! Rewards Program

Winn-Dixie Stores is expanding the fuelperks! Rewards Program throughout Central Florida. This expansion will include 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas, and guests using the new Winn-Dixie Customer Reward Card (CRC) can begin earning significant fuel discounts at more 150 participating Shell stations. Winn-Dixie guests have already saved more than $26 million with the fuelperks! Rewards Program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana.

"We are excited to expand the fuelperks! Rewards Program to our guests in Central Florida and provide them with a solution to combat rising gas prices," said Dan Lafever, Winn-Dixie's regional vice president. "Our goal is to provide our guests a great shopping experience that offers convenience and savings. By enrolling in this free program, and taking advantage of our many Bonus fuelperks! Rewards items inside the stores, our guests will be thrilled by how much they will save at the pump."

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations.  Additionally, fuelperks! are stackable - the more guests spend, the more fuelperks! credits they earn.  For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount, etc. Guests also don't have to spend $50 in one transaction. Purchases are automatically tracked on their receipt tape and each time the $50 threshold is met, another 5 cent-per-gallon discount on gas is earned.

Furthermore, each week there are dozens of bonus items that can be purchased to earn additional fuelperks!. For each bonus item purchased, an additional 5 to 10 cents-per-gallon discount is earned and there is no limit on the amount of bonus items that can be purchased.  For example, a guest can purchase a single bonus item and earn an additional 5 cents-per-gallon discount or purchase 10 items and receive a 50 cents-per-gallon discount.  This is in addition to the 5 cents-per-gallon discount earned for every $50 spent.

This fuelperks! expansion is part of the grocer's ongoing partnership with Excentus Corporation, a retail marketing coalition specializing in fuel-based reward programs.

 "Winn-Dixie has been a great business partner for us," said Brandon Logsdon, president and chief operating officer, Excentus. "We are excited to bring fuelperks! to their customers and we are confident that it will be a success."

As part of the program, the popular Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card. This new card is required in order to earn and redeem fuelperks! Rewards at participating Shell stations.

"We are very pleased to team up with Winn-Dixie to help fill customers' tanks for less," said Dan Little, fuels marketing manager, Shell North America. "With conveniently located participating Shell stations throughout the participating Winn-Dixie markets, it has never been easier for customers to save on Shell Nitrogen Enriched Gasolines, including our premium gasoline, Shell V-Power."