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Stop & Shop, Uber offer seniors half-price rides to supermarket

Customers age 60 and older get discount during special shopping hours

Russell Redman

April 7, 2020

2 Min Read
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Eligible customers will use a special code for Uber rides to and from their local Stop & Shop for up to two times per week in the designated shopping hours.Uber

Stop & Shop is expanding its support of seniors during the coronavirus crisis with half-price rides to its grocery stores via Uber.

Under the partnership with Uber Technologies, announced Tuesday, Stop & Shop will provide rides at a 50% discount for customers age 60 and older to and from all stores during shopping hours reserved for seniors. Starting March 19, the Quincy, Mass.-based grocer reserved 6 a.m. to 7:30 a.m. daily at all locations as special shopping hours for this age group to create a less crowded environment for social distancing.

The program kicks off on Wednesday, April 8. To get the half-price rides, eligible customers will use a special code for Uber rides to and from their local Stop & Shop for up to two times per week in the designated shopping hours. The service is available at Stop & Shop’s 400-plus supermarkets in Massachusetts, Rhode Island, Connecticut, New York and New Jersey.

“We are grateful to Uber for partnering with us to help our communities during this very challenging time and to make it easier for those who may be more vulnerable to make their essential shopping trips,” Stop & Shop President Gordon Reid said in a statement. “We also hope this commitment will provide a helpful option for customers who wish to shop during special hours but who have told us they are unable to drive or live in areas where other means of transportation are limited or have been temporarily suspended.”

Related:Stop & Shop to offer special hours for customers 60 and older

Users can get up to $20 off each ride by entering the code “STOPSHOPUBER” in the payment section of the Uber rider app between 6 a.m. and 7:30 a.m. Friends, family or neighbors of customers 60 and older can order a ride on their behalf if those shoppers lack access to smartphone or the Uber app, Stop & Shop said. Rides through the Uber app can be requested to any Stop & Shop twice per week from April 8 to 29.

“All of us are in this together, and we’re proud to partner with Stop & Shop to ensure that older Americans have access to the groceries and essentials they need,” commented said Andrew Macdonald, senior vice president for global operations at San Francisco-based Uber. “Now more than ever, we have to do whatever it takes to ensure that transportation is not a barrier to food security.”

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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