Target asks consumers not to carry firearms in stores

Target has changed its “open carry” firearm policy in operating areas where carry guns is legal, according to a note written by interim CEO John Mulligan and shared with team members Wednesday.

Our approach has always been to follow local laws, and of course, we will continue to do so. But starting today we will also respectfully request that guests not bring firearms to Target – even in communities where it is permitted by law.

This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create.

Rather than ban guns outright, the retailer is requesting that shoppers don't bring them to stores, according to an MSN Money report.

Molly Snyder, a Target spokeswoman, said that Target's move is a "request and not a prohibition." "We don't have any plans for proactive communication to guests beyond what Target leadership shared today," she added.

The announcement comes a month after Moms Demand Action for Gun Sense in America asked Target to ban firearms in its stores.

"Moms are thankful that Target responded quickly to the call of nearly 400,000 Americans and asked customers to keep their firearms at home," said Shannon Watts, founder of Moms Demand Action for Gun Snese in American, in a statement. "Moms everywhere were horrified to see images of people carrying loaded assault rifles down the same aisles where we shop for diapers and toys. Like Chipotle, Starbucks, Facebook, Jack in the Box, Sonic and Chili's, Target recognized that moms are a powerful customer base and political force; and you can respect the 2nd Amendment and the safety of customers at the same time." 

The request will encourage at least one shopper to bring his gun to Target in an act of defiance. 

And another to shop Target gun-free.

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