Avanza ‘Shelf-Plus’ Pricing Draws Lawsuits

DENVER — Plaintiffs here have filed suit against Nash Finch Co., alleging its practice of “shelf plus” pricing at its Avanza stores violates Colorado’s consumer protection laws. According to separate suits filed in Denver and Adams County district courts this week, Avanza advertised prices in circulars and on store shelves, and compared those prices to those at competing chains, but failed to conspicuously reveal to consumers that a 10% charge would be added to the total bill at checkout. The suits also charge that Avanza stores “rounded up” item prices in situations in which rounding up was costly to consumers, and applied surcharges to items pre-priced by the manufacturer. A Nash Finch spokesman wasn’t immediately available for comment.

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