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Loblaw Launches 25th Anniversary for President’s Choice Brand
Loblaw this week debuted its annual Holiday Insider’s Report brochure, featuring 145 new and exotic foods under its proprietary President’s Choice label and the reintroduction of some of the best-loved products from past reports — offered at the price they sold for when introduced — to celebrate the 25th birthday of the President’s Choice brand.
November 13, 2008
1 Min Read
TORONTO — Loblaw here this week debuted its annual Holiday Insider’s Report brochure, featuring 145 new and exotic foods under its proprietary President’s Choice label and the reintroduction of some of the best-loved products from past reports — offered at the price they sold for when introduced — to celebrate the 25th birthday of the President’s Choice brand.
New products featured in the guide this year include mini Wellingtons with wild Pacific salmon; chicken wings with Indian tandoori flavors; and a creamy eggnog that needs no refrigeration, Loblaw said. Returning products include PC Lingonberry sauce, from 1984, and Memories of Damascus pomegranate sauce, from 1992, among others.
The brochure can be viewed at its website: welovetheholidays.ca. Loblaw executives have said that returning the President’s Choice brand to prominence is a key to improving its reputation.
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