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Loblaw Probing Mystery Elephant

TORONTO — Loblaw Cos. is seeking an answer to a mystery found beneath its new showplace store here.

Jon Springer, Executive Editor

January 27, 2012

1 Min Read
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TORONTO — Loblaw Cos. is seeking an answer to a mystery found beneath its new showplace store here. Officials of Loblaw and Ryerson University on Thursday revealed the contents of a time capsule found tucked behind the cornerstone at Maple Leaf Gardens, the downtown hockey arena that Loblaw refurbished and reopened as a supermarket and athletic facility late last year.

Among the items found in the capsule were documents about the arena’s construction, newspapers from Sept. 21, 1931, various hockey rulebooks and a small ivory elephant with fragments of a blue ribbon. Officials of Loblaw and Ryerson are asking for help in determining the significance of the last item. The items will be on display at the athletic center at the reopened facility.

"The historic Maple Leaf Gardens holds a special place in the hearts of many here in Canada and around the world.  With the opening of Loblaws at Maple Leaf Gardens we are happy to have the opportunity to breathe life back into this historic landmark," Jane Marshall, a Loblaw executive vice president, said in a statement. "We are curious to hear Canadians' ideas for the new time capsule."

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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