Albertsons has launched Collective TV, a solution that targets both retail media and TV value, providing advertisers with means for targeting, measuring and optimizing campaigns across streaming, digital video, and soon linear TV.
According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024.
Collective TV provides three service channels for advertisers or publishers:
- Premium Offering Channel: Enables brands to execute omnichannel video campaigns using modern currency and measurement with iSpot, and access to premier video and CTV inventory with Display & Video 360, including YouTube. Display & Video 360 provides access to 92% of CTV households in the U.S., according to Comscore
- DIY CTV Channel: Brands or agencies that work with The Trade Desk can access 80% of all premium CTV inventory, which includes Albertsons Media Collective’s first-party audience data and item-level closed-loop measurement for on and offline sales in a privacy conscious manner. Additional capabilities include weather and location data integration and marketing mix modeling integration. Linear audience reach extension will be available later this year via iSpot
- Collective Syndication Channel: For publishers and streaming services that want to leverage Collective TV to offer additional value for their advertisers
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