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Waldbaums drops loyalty card

A&P’s Waldbaums division has dropped its loyalty card as part of a new pricing strategy that it said includes lower everyday retail prices on frequently purchased items and on private label brands.

Jon Springer, Executive Editor

July 16, 2014

1 Min Read
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A&P’s Waldbaums division has dropped its loyalty card as part of a new pricing strategy that it said includes lower everyday retail prices on frequently purchased items and on private label brands. 

The chain, with 48 stores in metro New York and Long Island, said the new program provides “hassle-free savings.”

A&P, based in Montvale, N.J., is still employing loyalty cards at its Pathmark, A&P and SuperFresh stores.

Waldbaums stores began the program this month. Stores have identified items with lower everyday prices with “We’ve priced it right” tags. The company is also offering prices through a weekly sales circular and monthly “Great Savings” coupon book. 

 

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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