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Category Snapshot

Informative reports and graphics on the latest sales data and consumer trends in key grocery categories, from fresh market to center store.

A new pricing scenario tests chicken’s strength in supermarkets

Retailers must withstand inflation and uncertain inventories for category growth

Richard Mitchell

December 3, 2021

4 Min Read
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To help boost interest in chicken, some retailers are spotlighting less costly dark meat and promoting other options.Magone/istock/getty images plus

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About the Author

Richard Mitchell

Richard Mitchell has been reporting on supermarket developments for more than 15 years. He was editor-in-chief of publications covering the retail meat and poultry, deli, refrigerated and frozen foods, and perishables sectors and has written extensively on meat and poultry processing and store brands. Mitchell has a bachelor's degree in journalism from the University of South Carolina.

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