Jeff Baskin is a Senior Partner at NexChapter. Jeff has spent the last 20-plus years working with technology companies with a heavy focus in the grocery, convenience, restaurant and big box retail verticals. Most recently, Jeff served as the chief revenue officer at Upshop where he oversaw Global Enterprise Sales, Customer Success, Strategic Alliance Partnerships and product innovation, for the grocery retail operations company. Jeff is a frequent speaker and panelist at national conferences like NRF and Groceryshop and has hosted multiple industry webinars with retail executives on a myriad of topics effecting the retail industry.