A&P Debuts New Beef Brand

MONTVALE, N.J. — A&P last week launched Woodson & James Choice Angus Beef, a new line of private-label, premium-quality beef that replaced all beef, steak and roast offerings in A&P, Pathmark, Super Fresh, Waldbaum's and The Food Emporium locations beginning Friday, May 27.

An A&P release explained that the new line would be sourced from a single supplier, Kansas City, Mo.-based National Beef, which will help A&P maintain quality at lower cost.

“A&P's significant effort to upgrade its beef offerings, while keeping prices affordable, demonstrates our continued commitment to delivering enhanced value to our customers,” Harry Giglio, vice president of meat and seafood, said in a release. “With our exclusive new line of Woodson & James steaks and roasts, shoppers no longer need to sacrifice quality in order to stay within their budgets and provide delicious meals for their families.”

In conjunction with the launch A&P also debuted a new website at www.woodsonandjames.com, featuring beef recipes and cooking tips. Meat departments currently feature new in-store Woodson & James signage, and meat department associates, outfitted in Woodson & James aprons, will be available to answer questions about the new brand, as well as offer customers cooking tips.

The company timed the launch to coincide with Memorial Day weekend, the unofficial beginning of summer grilling season for supermarket meat departments.