A&P Expands Private-Label Angus Beef
MONTVALE, N.J. — A&P is extending its Woodson & James Choice Angus Beef brand to include marinades and Angus hot dogs at its Pathmark, Superfresh, Waldbaum’s, Food Emporium and A&P stores, the retailer announced last week.
June 18, 2012
MONTVALE, N.J. — A&P is extending its Woodson & James Choice Angus Beef line to include marinades and Angus hot dogs at its Pathmark, Superfresh, Waldbaum’s, Food Emporium and A&P stores, A&P announced last week.
The new products include skinless and natural Woodson & James Angus Franks, and lactose and fat free marinades in barbecue, mandarin orange, teriyaki, and sweet bourbon flavors.
The extension of the Woodson & James exclusive line comes a year after the line was introduced.
"One year ago, we listened to our customers and introduced the Woodson & James Angus Beef line to better meet their needs," said Tom O'Boyle, executive vice president of merchandising, marketing, and supply and logistics, in a press release. "We have received such positive feedback that we decided to extend the line to include additional all-purpose grilling solutions. We are confident that these new products will live up to our customers’ expectations and continue to look into ways to improve our customers’ grilling experiences.”
A&P will be sampling and holding in-store demonstrations in select stores on June 23 and June 30.
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