A&P Launches Premium Cheese Collection

MONTVALE, N.J. — A&P yesterday unveiled its Hartford Reserve Artisan Cheese collection, a new line of premium private-label cheeses.

The new brand will feature products such as a new vintage-aged gouda, a new cranberry chipotle cheddar and a blue cheese with mild white goat’s milk chèvre called “Hartford Reserve Billy Blue.”

The majority of the products in the new line will be sourced from master cheesemakers in Wisconsin, and will feature Wisconsin Master’s Marks or Wisconsin Seals on their labels. The line will include a selection of imported European cheeses as well.

“We are very excited to offer this new selection of artisan cheeses through our Hartford Reserve private-label brand,” Sal Baio, vice president of fresh for A&P, said in a release. “Instead of going to specialty cheese shops, our customers can now find world-class gourmet cheeses at their local A&P, Pathmark, SuperFresh and Waldbaum’s stores, all at fantastic prices.”

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