AMI OFFERS CUSTOMIZABLE MEAT MATTERS BROCHURES

WASHINGTON — The American Meat Institute has developed meat-related informational brochures targeting consumers, and has made it easy for retailers to customize the brochures by adding their logos to them. Covering different meat-related topics, the seven brochures can be downloaded and printed from AMI's new, centralized website MeatMattersInfo.org. The “Meat Matters” series of brochures are designed for use by consumers, retailers and food-service operators, AMI officials said in a statement. Each of the brochures in the series covers a separate topic. The topics are case-ready meat, product dating, safe handling of meat and poultry products, meat and poultry nutrition, livestock cloning, animal welfare in the meat industry and a consumers' guide to enhanced meats. “We cannot rely on the [consumer] media alone to communicate important messages about food safety, nutrition, animal welfare and meat quality,” AMI President J. Patrick Boyle said in a statement.